Analyzing what affects decision-making & setting up my Amazon Affiliate Site
Now that I have chosen the mattress niche in my previous blog post, I have to set up my amazon affiliate site and target shoppers based on mattress keywords. This website landing page will need high-traffic, low-competition keywords, and be designed to convert different types of customers over to amazon so they will purchase mattresses. To begin this journey, I decided I would browse yelp (the best review website I’ve seen and used), to determine what helps customers decide to visit a certain restaurant.
Here’s a typical Yelp page:
Here’s what I think affects decision making, based on Yelp pages:
- Images & Video
- Product Details
- Comparisons between different products
For this first mattress amazon affiliate site, I’ll strive to just provide the information necessary to fulfill my decision-making criteria above. Within this information, I’ll include some soft calls-to-action. Then, over time, I will optimize this website to convert customers who search for different keywords.
Strategy: Get an amazon affiliate site up and running and optimize as I go along. I want to get a baseline measurement of conversion rates first.
Deciding the layout of my amazon affiliate site for mattresses
This first website will serve as a starting point for future experiments. My layout should provide a good amount of information while also keeping it easy to read. Since this is an information-rich niche, I think I can develop the site based on content (presented in rows) and still maintain readability. In case you don’t have much knowledge of web design, perhaps you can take a look at these books on website development with wordpress:
My affiliate site layout will follow this outline:
- Paragraph about choosing a mattress
- A table summarizing mattress information
- Bed name
- Rank on Amazon
- Average Star Rating
- What people say
- Link to View on Amazon
- Link to details section below
- Details about each individual mattress covered above. For each mattress, I will include a Youtube/Product video and a deep dive into features of mattress
- Summary of information
Using paid traffic to optimize my Amazon Affiliate site
This first version of the mattress website will be used to provide a baseline measurement of how easily I can convert visitors to paying customers. With this baseline in mind, I will then optimize and add pages, so that I can maximize the visitor -> paying customer conversion process. Ideally, the website will get a lot of organic traffic. However, since this organic traffic takes some time to build, I need to use paid advertising to optimize my content. Thus, to begin the optimization process I will first start by using facebook ads to drive traffic to my landing page and then track how many people convert to buying customers. Google analytics + Facebook metrics + the Amazon Affiliate dashboard will be used to track my conversions.
Strategy: Optimizing conversions from visitors to paying customers will require me to tweak my advertisements AND my landing pages. I’m going to start by using facebook ads and my basic landing/informational page.
Note: Amazon has a few restrictions on what it considers valid commission-paying actions. The two key types of “qualified purchases” that can provide a commission are:
1) If a customer visits Amazon after clicking a link on my website, their purchases within a 24 hour period are commission-worthy.
2) Additionally, if a visitor places an item in their cart, additional items entered into the cart within 89 days (along with their first item) will be considered as part of a commission-worthy purchase.
It’s necessary to note that I cannot directly link advertisements to Amazon products. This violates their operating agreement.
I look forward to experimenting with facebook ads on the next blog post!
FYI, here’s an image of the full list of “qualifying purchases” & restrictions.
Disclosure: I am a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.